After Salesforce hiked its product prices by an average of 9%, some unhappy customers are considering switching to Microsoft or HubSpot

August 30, 2023

When Salesforce announced its first price increase in nearly a decade, investors cheered. But some industry experts – and customers – question if the increased cost is justified especially as most large enterprise customers have been trying to rein in Salesforce cost sprawl in recent years. NPI CEO Jon Winsett weighs in on customers’ reactions to Salesforce’s behavior.

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