One risk of hypergrowth for any company (and enterprise software vendors in particular) is that the growth rate inevitably slows down. So is the case with Microsoft and its Azure business. A few years ago Azure’s growth rate was 80+ percent. Today, growth rates are less than half that percentage.
It’s impossible for Microsoft to sustain the higher range of these growth rates forever. As more enterprises move workloads to Azure, there are simply fewer fish in the revenue pond to be caught. But that doesn’t mean Microsoft isn’t trying.
One of Microsoft's most aggressive Azure revenue tactics to date are changes to terms of service for Microsoft 365 and Windows. In both cases, the changes zero in on remote access. They aim to make remote access for these offerings more expensive for customers that choose to access M365 and Windows via virtual desktop/remote access solutions from rival cloud providers like AWS, Alibaba and Google. By requiring customers to purchase additional licenses or move to Microsoft’s own virtual desktop/remote access solutions, affected customers can expect to pay substantially more and/or encounter significant disruption.
Until recently, spotty enforcement and inconsistent interpretation have kept these changes off of many customers’ radars. But that too is changing. Recent clarifications from Microsoft and more strict enforcement mean customers need to understand how these changes could impact their Microsoft estate and spend at their next renewal.
Under new terms of service, corporate customers are no longer able to remotely access Microsoft 365 applications while using big rival cloud providers such as AWS, Alibaba and Google. Instead, customers must either purchase a Microsoft 365 license through rival providers (which may raise licensing costs), or switch to Microsoft’s Azure service (or one of the smaller cloud providers Microsoft endorses).
Customers making net new Microsoft 365 purchases will need to determine if they want to access applications remotely through a rival cloud provider or utilize Azurebased remote access, which could also lead to higher Microsoft spend and internal disruption. Enterprises that bought Microsoft 365 licenses before Oct. 1, 2019 will be subjected to the new rules at renewal time. If they currently access Microsoft 365 applications remotely through a rival cloud provider, they should expect to pay more.
Microsoft has applied similar changes to Windows licensing terms as it relates to remote access and virtualization – although these changes are a bit more complex than what we see with M365. Below is an overview of the three ways to license and access a remote virtual machine running Windows desktop software, and how these changes affect each scenario:
As these changes become more universally enforced, NPI anticipates significant pushback from affected enterprise customers as they face large spikes in license counts and costs during EA renewals. There is also speculation Microsoft’s behavior could be deemed anti-competitive, which would expose Microsoft to government and industry scrutiny. It’s possible Microsoft will eventually modify or rescind these changes as a result, but – for now – it is within Microsoft’s rights to enforce. And that means it’s in customers’ best interests to prepare for cost mitigation.
For Microsoft 365 and Windows customers who are not currently using Azure for remote access, it’s important to develop license scenarios and cost models to gain visibility into the hard and soft costs of switching cloud providers. Another factor to consider is the possibility of Microsoft pulling established discounts for customers that use non-Azure services. With full visibility into cost and operational impacts, customers can approach new Azure investments with more leverage as well as seek offsetting concessions from rival cloud providers.
The most important cost mitigation tool at customers’ disposal is optimizing purchases and EA renewals. This includes choosing best-fit license and subscription options, re-harvesting unused and underutilized licenses to accommodate areas of growth, and validating pricing and discounts are equal to or better than best in market. These tactics are some of the only ways customer can effectively negate or minimize material increases.
Download the SmartSpend Bulletin™
Share This Bulletin
Interested in Learning
More About NPI's Services?
For Microsoft 365 and Windows customers who are not currently using Azure for remote access, it’s important to develop license scenarios and cost models to gain visibility into the hard and soft costs of switching cloud providers.
NPI is a premier provider of data-driven intelligence and tech-enabled services designed specifically to assist large enterprises with IT procurement cost optimization. NPI delivers transaction-level price benchmark analysis, license and service optimization analysis, and vendor-specific negotiation intel that enables IT buying teams to drive material savings and measurable ROI. NPI analyzes billions of dollars in spend each year for clients spanning all industries that invest heavily in IT. NPI also offers software license audit and telecom carrier agreement optimization services.
NPI Vantage™ Pro is the newest addition to NPI’s solution portfolio – a platform developed specifically for IT Procurement Professionals to help them manage growing renewal portfolios, prepare for negotiations, and achieve world-class purchase outcomes. For more information, visit www.npifinancial.com and follow on LinkedIn.